No matter what they’re selling, modern retailers face a common challenge of meeting the demands of a 21st century customer. Today’s clientele has evolved. They know more about products, more about brands, and when they walk into a store it has a purpose.
In training, how you teach is as important as what you teach.
High staff turnover combined with short product cycles — it’s a common reality and a common challenge for most retailers.
It’s been a whirlwind July for NewKnow with Jaffray and Steve. Our founders crossed Canada, participating in some of the most innovative and interesting conferences in the tech and startup space. With Jaff at Startupfest in Montreal, and Steve speaking at KnowHow on the West Coast, we’ve had an incredibly inspiring summer. With so much to unpack (literally and figuratively), we sat down with NewKnow’s leaders to get best takeaways from their phenomenal experiences.
On October 17th, 2018, Canada will become the second country in the world to openly and legally sell recreational cannabis. It is, finally, official — and we don’t know about you, but both my fellow Co-Founder Steve and I are getting ready with gusto! We designed NewKnow to address the real needs of all retailers, and cannabis retailers are no exception.
We sat down with Andre Dallaire, retail distribution aficionado and founder of Agence AD, a distribution and brand development agency with a focus on lifestyle and action sports brands. Andre also happens to be a trusted advisor of NewKnow!
As a brand, you want your products to start selling-through as soon as they hit the shop floor. This optimizes profits and gets retailers excited to buy more. While there are many ways to help drive sales in-store, an integral part of any strategy relies on the interaction between the sales associate and the customer who needs help. It’s the essential link between your product and its purchase.
These tips can help you focus your initiatives on creating warm, welcoming and helpful spaces that people will be people happy to visit time and time again. Remember, as a brick-and-mortar retailer you’re not just selling products, you’re selling an experience.
We sat down with NewKnow Co-Founders and retail tech aficionados, Jaffray and Steve, to chat about the unique challenges and opportunities set to take the retail space by storm in the advent of the legalization of cannabis in Canada.
Using the NewKnow platform gives you the power to provide on-going training and communication with your staff, efficiently and enjoyably. This month, Anipier shares her tips on the best ways to launch the app so that NewKnow works best for you, right from the start.
'Implementing the right tools into your communication strategy will support customer loyalty through knowledgeable service and memorable in-store experience -- and ultimately increase sales.' Check out our 5 top tips for developping a strong digital communiction strategy for your business!
How much do you rely on digital devices when you consider purchasing a new product?
Communicate frequently and effectively with the best practices.
Create excellent customer experiences by implementing digital tools in the day-to-day training of your frontline sales associates.
Measure the strength of your training program between business partners.
In-store experiences remain relevant, especially for customers who enjoy the human aspect of shopping and interacting with a brand. What is Letitia Madden's secret to creating positive customer experiences?
Build chapters within the greater story, organize modules and simplify management and distribution!
Good brand stories - ones that are clear and authentic - resonate with customers, for all the right reasons.
With such an adaptable platform, it’s crucial that you keep in mind these best practices to ensure your success.
Joanne’s understanding of the evolution of retail is what makes her such a valued advisor to NewKnow, as her feedback is leveraged in our product roadmap planning, and her vision of the reimagined retail landscape aligns with NewKnow’s core promise: sell better together.
Here's how our customer's front line employees think about using NewKnow to train.
Is it really worth investing in seasonal employee training?
How much does training retail employees really cost when all is said and done?
Providing well-structured and high-quality training to your retail staff can pay off big. Here's how to do it.